Tuesday, November 17, 2015

Consumer preferences for buying Rice

Cleanliness:  This attribute relates exclusively to paddy and rice management along the post-harvest segment of the commodity chain.
Swelling Capacity
This attribute, however, is also influenced by the management of postharvest
operations. While, according to rice breeders there is a relation between paddy variety and
their swelling capacity, food technologists explain that the high swelling capacity of paddy is
due to a better drying and a longer storage (one year or even more).
 Price:  Prices can be considered by several customers as a reliable indicator of rice quality attributes, therefore high prices would be synonymous with high quality rice and therefore used as a criterion for selecting the product
Taste : Taste, availability and grain shape are subsequently reported

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